Monday 21 February 2011

The story behind the Minecraft Diamonds ad.

First of all, [1] here's the ad on YouTube.
When I was at Machinima's place to do the livestream, the guys from CorridorDigital showed me a rough cut of their excellent short movie [2] The Last Minecart. I loved it and thought it was the greatest thing ever, and I couldn't wait for the final version to hit the intertubes! When I got into the office, I checked reddit, and saw that not only was that video online, there was ANOTHER Minecraft short available as well, and it was in the form of a 30 second ad, complete with a twist powerful enough to confuse M. Night Showercurtain, and a huge fat plug including the url to the game at the end.
That was the first time I heard about it. On reddit.
We hadn't seen any emails about it, we hadn't contacted anyone about making an ad, and I certainly wasn't expecting it. It all kinda overwhelmed and stunned me, so I didn't investigate it further, but today I got an email from the agent of the guy acting in it, [3] Mike Kwao, saying that he had really liked doing the short. That caused me to search my inbox for other emails, and it turns out that the guy who made the ad sent me an email in December with a rough cut, but I totally missed it because it was a fairly anonymous email. What's even better, [4] he's made two short movies before! Being a bit of a film nerd, and really loving his style in Diamonds, I'm trying to figure out if there's a legal way for me to watch them. - Notch:

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